If pink is for a girl then blue and chrome is most definitely a man's colour palette.
This packet of vitamins for men (as recommended for the husband by my Doctor) leaves no doubt about its target audience, not just the colour-way which would be equally at home on a midlife crisis-motorbike but the name Wellman (imagine Samuel L Jackson saying the name - I'm sure the design agency did).
This packaging quite literally says:
energy release ('cause we know all our men are just 24 miles short of a marathon).
But to really add to the explicit masculinity of this brand the packet is plastered with bragging and empirical facts.
It tells us it is the:
#1 UK MEN'S SUPPLEMENT BRAND
It boasts of a variety of contents including Siberian Ginseng. None of your cushy, fair-weather ginseng here, this ginseng can withstand Siberian temperatures, it is the Solzhenitsyn of supplements. Only real men can cope with this kind of pill.
And (on the back) it promises us:
MORE THAN 100% of the Recommended Daily Allowance [of some of the vitamins and supplements].
Some people might think that this is a bad thing, you know recommended meaning what the experts think is good for you. But not the Wellman man. This is saying "You know when footballers say they'll give it 110% on the field - this is what they are talking about." Grrrr.
And the pictures? No fluffy things like babies and glowing bumps. Instead we have a picture of a real life scientist:
This is backed by science. Science with an OBE. You can't argue with that can you?
But if there is one message it wants to get across: taking vitamins is not sissy.
I dunno about you but I feel like ripping my shirt off and doing some primemal screaming.
And the husband seems sold, so I am expecting great things of his next sperm test.
The long promised discussion on pregnancy tests is going to have to wait because, it transpires, I appear to be the only one out of the whole lot of you who actually still bothers with pregnancy tests. (An honourable mention here to Adele who went as far as snapping a pic of a test in the shop). But never fear, I am racing through my stockpile so it'll only be a matter of time before I have a raft of new tests to write about.